2018-2019 Catalog

BSAD 1010 Principles of Marketing

4.5 - 0.0 - 4.5


(1) BSAD 1000 or equivalent - must be completed prior to taking this course.

Course Description

This course features a survey of the distributive fields, their functions, and interrelationships. The course covers the concept and strategies of the marketing mix; the application of marketing concepts in both consumer and business to business environments; and controversial marketing topics, including ethical challenges of advertising.