CHRM 2410 Marketing and Industry Perspectives

2.0 - 3.0 - 3.0

Prerequisite

None

Course Description

This course exposes students to a wide variety of operations and broadens perspectives of the hospitality industry through site visits, speakers, and vendor events. An exploration of menu planning and marketing strategies employed by various industry segments is done in conjunction with the visits. Flexibility of schedule and transportation is essential for student success.