BSAD 1201 Advertising and Sales Promotion

4.5 - 0.0 - 4.5

Prerequisite

None

Course Description

This is an introductory course dealing with the theory, practice, and techniques of advertising. It considers the role of advertising and sales promotion in the economy. The course includes a general survey of the kinds and purposes of media, the psychological implication of typical appeals, and limited practice in promotional programming. Students coordinate advertising, display, and publicity in the context of a realistic sales promotion program. NOTE: It is strongly recommended BSAD 1010 or equivalent is taken prior to BSAD 1200, BSAD 1201, and BSAD 1202.