2016-2017 Catalog

BSAD 1200 Principles of Selling

4.5 - 0.0 - 4.5

RecommendedRecommended Prior

BSAD 1010 or equivalent - recommended prior to taking this course, but not required.

Course Description

This course covers fundamentals of selling, from the determination of customer needs to the close of the sale. The course explores such factors as customer problems, merchandising knowledge, and personality traits of successful salespersons.