BSAD 2720 International Marketing Management
4.5 - 0.0 - 4.5
(1) BSAD 1010
Global marketing has become the norm rather than the exception for most businesses. The emergence of the networked economy and electronic business activities has allowed more firms to have a global presence. This course presents a global marketing vision through the eyes of the marketing manager. Students demonstrate a global mindset and acquire knowledge of a broad cultural understanding on global strategic thinking and of the global marketing environment. This course emphasizes analyzing, developing, and designing global marketing strategies and programs with references drawn from well-known companies in Europe, Asia, and the Americas that explore global marketing issues.