BSAD 1210 Retailing

4.5 - 0.0 - 4.5

Prerequisite

(1) BSAD 1010 or equivalent

Course Description

This course acquaints students with the fundamentals of retail store organization and management, including store location, layout, buying, pricing operation, advertising, display, and analysis associated with merchandise handling. When appropriate, area retailers are invited to discuss the actual application of various retailing activities (e.g., buying, advertising, and inventory control).