BSAD 1010 Principles of Marketing

4.5 - 0.0 - 4.5

Prerequisite

(1) BSAD 1000 or equivalent

Course Description

This course features a survey of the distributive fields, their functions, and interrelationships. The course covers the concept and strategies of the marketing mix; the application of marketing concepts in both consumer and business-to-business environments; and controversial marketing topics including ethical challenges of advertising.